AI has helped to speed up the search for people. Tools such as Google’s SGE and ChatGPT interface more directly with direct answers, without directing the user to click and then read. So with the entry of changes, one big question remains for business owners: Do backlinks still matter?
Yes- more than ever, but perhaps differently. If you are investing or plan to invest in SEO, knowledge about how links work and play in the new AI search world will keep you afloat online.
Why Backlinks Still Matter in an AI World
Search engines such as Google perceive backlinks as a highly valuable trust signal even in an AI-powered age of search. They assist in verifying which contents are deemed worthy of being surfaced, whether in classic listings or AI-generated responses.
- Links from trusted sites show you’re a reliable source
- Google uses backlinks to measure authority and credibility
- AI tools pull answers from high-authority pages — often those with strong link profiles
AI Search Isn’t Replacing SEO — It’s Reshaping It
AI search is about fast, helpful results — but behind the scenes, it still relies on solid data from indexed websites. That means the foundation of SEO still applies.
Well-structured content, topic relevance, and quality backlinks are all part of what AI uses to choose what gets featured.
- AI summaries pull info from authoritative sites
- Your domain’s authority still affects visibility in AI results
- Backlinks help AI models identify trustworthy information
The Wrong Kind of Links Could Hurt You
Link building isn’t what it used to be. Buying spammy links or creating content just to insert backlinks no longer works — and can even backfire.
Today, it’s about earning links through genuine value and relevant partnerships.
- Focus on getting links from industry-relevant websites
- Publish helpful content that others actually want to reference
- Avoid shady link schemes or outdated backlink farms
Build a Link Strategy That Supports AI Visibility
If your goal is to show up in AI-generated answers and traditional listings, your backlink strategy must be aligned with real value and trust signals.
Think of backlinks as votes of confidence — both for users and for AI.
- Guest post on niche-relevant platforms
- Collaborate with partners who can reference your services
- Promote high-performing blogs or case studies
- Encourage satisfied clients to mention your brand online
At AdsRole LLC, we help businesses not just build links — but build visibility through trustworthy, white-hat SEO strategies that align with the future of search.
Final Thoughts: Don’t Ditch Links — Evolve With Them
If backlinks have lost their power, they certainly have gained a greater level of refinement. When AI determines what content is to be seen and what is to be ignored, having strong, organic links validates your authority.
As a business owner, keeping yourself updated with ever-changing algorithms and AI models is the last thing on your mind. This is exactly where the right SEO partner can make all the difference.
AdsRole LLC merges traditional SEO skills with contemporary search methods that are AI-ready, user-centric, and result-oriented. From content to links, we help gain trust, visibility, and growth — without any guesswork.Want to explore a more intelligent link-building strategy for the future? Go ahead and visit our Best digital marketing agency for SEO today for a free consultation.
