Period
| Features | SMO Essential | SMO Advanced | SMO Enterprise |
| No. of Hours per channel |
15 |
40 |
60 |
Hours are allocated per social channel, per month, and are used across strategy, creative production, posting and community engagement.
Organic Promotion
| Features | SMO Essential | SMO Advanced | SMO Enterprise |
| Competitor Analysis |
✔ |
✔ |
✔ |
| Strategy Formation |
✔ |
✔ |
✔ |
| Hashtag Creation & Promotion |
✔ |
✔ |
✔ |
| Monthly Creative Creation |
5 |
8 |
12 |
| Monthly Postings |
5 |
8 |
12 |
| Analytics Tracking |
✔ |
✔ |
✔ |
| Account Management |
✔ |
✔ |
✔ |
| Engagement with Active Communities & Groups |
✔ |
✔ |
✔ |
| Monthly Reporting |
✔ |
✔ |
✔ |
| Network Build-Up |
✔ |
✔ |
✔ |
| Engagement with Third-Party Posts |
✔ |
✔ |
✔ |
| Content Optimization |
✔ |
✔ |
✔ |
Paid Promotion
| Features | SMO Essential | SMO Advanced | SMO Enterprise |
| Budget Estimate |
❌ |
✔ |
✔ |
| Setting Up Campaigns |
❌ |
✔ |
✔ |
| Ad Creative Creation |
❌ |
✔ |
✔ |
| Daily Account Optimization |
❌ |
✔ |
✔ |
| Setting up sales funnel for conversion objective |
❌ |
✔ |
✔ |
| Conversion tracking assisted by Google Analytics |
❌ |
✔ |
✔ |
SMO Activities
| Features | SMO Essential | SMO Advanced | SMO Enterprise |
| Monthly Report Generation with Insights |
✔ |
✔ |
✔ |
| Next Month's Line of Action |
✔ |
✔ |
✔ |
Customer Support
| Support | SMO Essential | SMO Advanced | SMO Enterprise |
| Email |
✔ |
✔ |
✔ |
| Phone |
✔ |
✔ |
✔ |
| Chat |
✔ |
✔ |
✔ |
*If the project is not an eCommerce project, an alternative activity will be provided in place of product listing.