Success Story

How an Insurance Company Increased Organic Traffic by 896%
in Just 30 Days

A data-driven SEO, AI SEO, AEO, and GEO strategy that dramatically improved organic visibility, qualified traffic, and lead generation.

Industry
Insurance
Services
SEO, AI SEO, AEO, GEO
Duration
30 Days
The Vision

We Wanted More Qualified Leads,
Not Just Website Traffic

The insurance company wanted to improve its online presence and generate more qualified leads through organic search. Although the website was live, it had limited visibility for high-intent insurance keywords and relied heavily on non-organic traffic.

Challenges Before Working With AdsRole
  • ✔
    Low organic search visibility
  • ✔
    Poor rankings for insurance-related keywords
  • ✔
    Limited website traffic from Google Search
  • ✔
    Weak content strategy and topical authority
  • ✔
    Technical SEO issues affecting crawlability
  • ✔
    No optimization for AI-powered search platforms
  • ✔
    Strong competition from established insurance providers

The business required a long-term SEO strategy focused on sustainable traffic growth, better search rankings, and increased online authority.

The Solution

What AdsRole Did

Fixed Technical SEO Issues

Fixed Technical SEO Issues

  • Performed a complete technical SEO audit
  • Improved website crawlability and indexing
  • Optimized internal linking structure
  • Enhanced Core Web Vitals and page speed
  • Implemented structured data and metadata improvements
Result: A technically optimized website that search engines could crawl and index more efficiently.

Implemented AI SEO, AEO & GEO Strategies

  • Optimized website content for AI-powered search engines
  • Improved entity optimization and topical relevance
  • Enhanced E-E-A-T signals
  • Created AI-friendly content structure
  • Optimized pages for conversational and answer-based searches
Result: Better visibility opportunities across ChatGPT, Google AI Overviews, Gemini, Claude, and other AI search platforms.

Content & Keyword Optimization

  • Researched high-intent insurance keywords
  • Optimized service pages for commercial search intent
  • Improved on-page SEO across key landing pages
  • Enhanced headings, metadata, and content relevance
Result: Higher rankings for valuable insurance-related search queries and increased qualified traffic.

SEO Performance
– 30-Day Comparison

Our SEO strategy delivered significant improvements across key performance metrics compared to the previous month.

Total Users Increased
215%
New Users Increased
210%
Total Sessions Increased
133%
Organic Search Users Increased
896%
Search Sessions Increased
345%
Direct Traffic Increased
47%
Website Views Increased
188%
Analytics screenshot
Get Similar Results

Looking for Similar Results?

Whether you're an insurance company, healthcare provider, ecommerce business, SaaS company, or local service provider, AdsRole can help you grow your visibility through SEO, AI SEO, AEO, and GEO strategies.

Our team focuses on increasing your presence across Google Search, ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other AI-powered search platforms.

Google Search ChatGPT Gemini Claude Perplexity
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